About Us
Welcome to Flumpy Clothing — a brand inspired by the loyalty, love, and honesty of dogs. Dogs don’t judge. They don’t overlook anyone. They show up, stand by you, and give everything they’ve got — and that’s exactly what Flumpy stands for.
Our name came from those laid-back pups who lounge around like they own the place — fat, lumpy, and full of character. But behind the fun, there’s meaning. We saw how dogs care without limits, and it inspired us to build something that gives back — not just to pets, but to people.
Flumpy is here for the ones who get ignored – The working class. The underdogs. The people who show up every day and deserve better.
We’re four friends from Leicester, building a community that stands for loyalty, kindness, and support — the same values dogs show us every day.
Because at the end of it all, Flumpy isn’t just about clothes.
It’s about people helping people — just like dogs always do.
The story of Flumpy
During lockdown, Nik and JC were deep into gaming when they met a guy named Twist while playing Rainbow Six Siege on PlayStation. Twist, with a great sense of humour, instantly clicked with us. What started as a gaming session quickly turned into a strong friendship.
Twist was diagnosed with muscle wastage, arthritis and fibromyalgia, making him wheelchair-bound, but that doesn’t stop him from being an inspiring figure. He’s resilient and still manages to support his family, which we truly admire. We see Twist as a guidable figure with lots of life experience, which he has shared with us on numerous occasions.
The fun really kicked off with Twist’s adorable pugs, Mac and Mia. When he decided to adopt them, he couldn’t bear to split them up, so he brought both home. Their hilarious antics—lounging around like they own the place—led to the creation of the term “Flumpy,” a playful blend of “fat” and “lumpy.” Twist loves to send funny photos and videos of his pugs, and whenever we want to see more, we’d cheerfully ask, “send The Flumps, init!” Even though we live a few hours apart, we have visited Twist a few times, and the pugs have started to recognize us anytime we visit. Recently, they welcomed a new pug, Link, into the Flumpy Family, adding even more joy to their Flumpy adventures.
Inspired by the fun and connection they’ve built, we decided to launch a brand called Flumpy, celebrating the love and laughter that comes from our friendship with Twist, his family and their lovable pugs.
What We Offer
At Flumpy Clothing, we create high-quality, affordable apparel made to keep you comfortable all year round — clothing that feels good and means something.
Our hoodies, sweatshirts, T-shirt and custom pet portrait clothing (coming soon) are built to last, but what truly matters to us is the story behind them. Flumpy was inspired by the way dogs care for people — their loyalty, love, and instinct to help without expecting anything back. That same spirit drives everything we do.
We’re four friends from Leicester who wanted to build something that gives back — to bring people together, lift each other up, and remind everyone that kindness still matters.
When you wear Flumpy, you’re not just wearing clothes. You’re showing love, loyalty, and support for others — the same things dogs show us every day.
Join the Flumpy Family and be part of something built on friendship, heart, and the belief that helping people will never go out of style.
